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Amp up your email marketing with the power of AI
Explore 5 key applications of AI in email marketing and how to prepare!
1. Optimize Send Times with AI
AI Tools like Boomerang and Mailchimp's Send Time Optimization allow you to analyze historical email engagement data and determine the best time to reach each subscriber. Send emails when open and click-through rates are highest for each contact.
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2. Segment and personalize with AI
Powerful AI-driven tools like Customer.io and Sailthru use data to automatically divide contacts into segments. You can then customize content for each group based on preferences and behaviors. Create more relevant, engaging emails.
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3. Product Recommendations Driven by AI
Integrate ecommerce platforms with email services to deliver product recommendations tailored to each subscriber. AI Tools like Nosto and Personyze leverage user data and predictive algorithms to suggest relevant products.
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4. Prep Your Program for AI
Clean your data, organize contacts, and implement dynamic templates to maximize AI potential. AI - powered services like Retention Science and SendX automate data organization and template building.
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5. Maximize AI Potential
Look for services that allow custom fields and data imports. AI tools like Acoustic's AI Marketing Orchestration and Phrasee's AI-Powered Copywriting can help continuously feed historical campaign data to improve email marketing.
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